What can we say? Americans simply love Halloween! We love it so much that Halloween spending is expected to reach $9 billion, according to the National Retail Federation’s latest Annual Halloween Spending Survey. NRF has conducted the annual survey for the past 14 years and the spending figure has continued to rise. Americans celebrating Halloween will each spend an average of $86.79 to prepare for the holiday.
One of the biggest trends seen on Halloween spending is on pet costumes, particularly by the millennial crowd (those who are 25-34). Other areas Americans will continue to spend on for Halloween include candy, decorations and greeting cards.
So, if you wondering which costumes are ranking the top of the list with NRF this year, here it is!
Costumes Ranked: Children
- Princess – 7.6%
- Superhero – 4.9%
- Batman – 4.3%
- Star Wars character – 3.7%
- Witch – 3.6%
- Spider-Man – 3.5%
- Avengers character (excluding Spider-Man) – 3.2%
- Ghost – 2.9%
- Pirate – 2.0%
- Frozen (Elsa, Anna) – 1.7%
Costumes Ranked: Adults
- Witch – 10.7%
- Vampire – 3.7%
- Zombie -3.1%
- Pirate – 2.9%
- Avengers character (excluding Spider-Man) – 2.0%
- Batman – 2.0%
- Star Wars character – 1.9%
- Ghost – 1.8%
- Super hero – 1.8%
- Clown – 1.6%
- Wonder Woman – 1.5%
Costumes Ranked: Pets
- Pumpkin – 11.2%
- Hot dog – 7.4%
- Bumble bee – 4.9%
- Devil – 3.2%
- Cat – 3.1%
- Dog – 3.1%
- Lion – 2.9%
- Star Wars character – 2.8%
- Super hero – 2.7%
- Ghost – 2.5%
In need of more inspiration for Halloween costume picks? Check out this line-up of popular Halloween Costume Picks for 2018.
More than 175 million Americans will take part in Halloween festivities this year. What else can we all say but, “I Love Halloween!”
Let us know in the comments below if you’ve already started on your Halloween shopping!
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